Clients

  • Pearl Octopuss.y

  • Envelope1976

  • Koné

  • Herskind

  • Misha

  • Stylein

  • Nine in the Morning

My philosophy

Aesthetic and commerce are not opposites — they are allies. As a former buyer with a marketing background, I understand what sells — and why. My work is about aligning your brand's DNA with the realities of the market, while preserving the artistic and emotional essence of your vision.

About

After 15 years of experience in buying at German leading premium and luxury department stores KaDeWe Group and Peek & Cloppenburg, I work independently with designer and advanced contemporary labels, guiding them through brand development, market expansion, and merchandising excellence.

Learn about our services

  • Defining the foundation of your brand through sharp positioning, clear product architecture, and strategic direction — ensuring every decision is aligned, intentional, and built for long-term relevance.

    Includes: brand audits, strategic advising, brand positioning, product architecture

  • Structuring your collections and go-to-market approach to create clarity, strengthen your brand narrative, and drive consistent commercial performance.

    Includes: merchandising strategy, collection strategy, pricing logic, marketing and social media strategy

  • Shaping a distinct visual and conceptual identity that translates your strategy into a cohesive and compelling brand presence across all touchpoints.

    Includes: creative direction, campaign concepts, visual identity refinement, digital presence audits